The mobile economy basically refers to smartphones and tablets and all the transactions that occur through the use of mobile search on Google. It is estimated to have contributed about $2.4 trillion to the international economy in 2013, according to a study conducted by GSMA. This is approximately 3.6% of the global GDP. There are nine forces shaping the mobile economy, which include context (what the consumer is thinking), the ranking of the product or service, location, time, tech mix, and weather. Others are social dynamics, trajectory, and crowdedness. The technology of today has surpassed expectations and keeps improving as the launch of 5G is the next big thing. We can hardly imagine what this will bring with it, although I’m pretty sure we are all still waiting for flying cars.
How is the mobile economy shifting the world?
Our smartphones have become so smart that they control several parts of our lives, and are even used in industries such as banking, healthcare, and construction. The transactions that occur on these smartphones and tablets are the backbone of the mobile economy. The world, as we know it will not remain this way; neither will the changes be minimal with the introduction of the new-age technology.
The first generation of mobile communications brought about basic phones which were heavy, often unreliable and yes, ugly. The second-generation managed to introduce better voice service and was relatively cheaper. On the other hand, the third generation (3G) brought about the mobile internet while 4G is the reason we can easily order Uber rides, make lodging arrangements on Airbnb or even having you hair and nails service sent direct to you and why the use of social media has exploded all over the world. Before we know it, we will be dealing with smart homes, smart cars, and perhaps even smart pets. With the introduction of the 5G network, we can welcome a whole new level of interconnectedness. This means that not only people but all things will be connected. Doctors will be connected to the medical devices they use on patients, and cars will be connected to the roads they are on.
Things that were impossible in the past are now easily done with the click of an app. For instance, before the introduction of Uber, we were advised not to get into strange cars. Then with the introduction of the internet, we were advised not to trust strangers on the internet. Funny enough, what we’re doing when we order a ride is basically getting into a strange car with a stranger we ordered from the internet. Crazy, but thankfully, there are measures to protect our safety with the advancement of the mobile economy.
Tech platforms like Airbnb, Uber, Amazon, eBay, and Glitzi truly make life easier. For one, Glitzi (www.glitzi.com.mx ) is the first tech-beauty platform in Latin America which provides beauty and spa services right in the comfort of your home – technology has truly changed the way companies interact with their customers. Founded in 2017, Glitzi connects top beauty professionals with women anywhere looking for quality in-home beauty services.